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Document

Independent Women's Voice 2022 Fall Issue Engagement Plan

Published on October 13, 2022

Document from the Independent Women's Voice (IWV) outlining their strategy in 2022 to execute targeted campaigns in states with "the highest potential to drive moderate or slightly left-leaning audiences towards conservative policies and ideas."

The document describes three components to this plan.

1. A post-Dobbs messaging campaign called “It’s not 1973 Anymore." This would include promoting an IVW video with the same title, along with direct mail and digital campaigns. The initial budget for this is $636,941, targeting women in the swing states of Arizona, Georgia, Pennsylvania, and Nevada.

"This entire plan can be scaled up to include a larger audience in other regions," the document states.

2. A campaign called "Erasing Sex Distinctions & Parents’ Rights," which accesses the left of selling out "women in order to pander to radical gender ideologues."

3. A campaign titled "Protecting Free Speech & Opposing Cancel Culture." This campaign appears to be pushing back on social media accounts being banned because of "politically incorrect viewpoints."

The plan includes targeting voters in Arizona, Georgia, Pennsylvania, and Nevada, described as "tier 1" states. The budget for tier 1 is the very specific amount of $3,772,238. A second part of the plan would target women in Virginia, Ohio, Wisconsin, Washington, and New Hampshire, described as "tier 2" states, and is budgeted for $2,714,588

The total budget for these projects is $6,486,826.

Source

Obtained by Documented. First reported by the Washington Post.

Related Investigation

Revealed: Independent Women's Voice's 2022 Midterm Strategy Memos

All materials obtained by Documented and published on our website are available for use by media and other entities. We ask that you please credit Documented as the source, and that you link to this page and/or the related investigation page. Documented receives materials from a variety of sources (public records, FOIA, journalistic sources, on the ground reporting, etc) and where possible this is described on this page.

Source

Obtained by Documented. First reported by the Washington Post.

Related Investigation

Revealed: Independent Women's Voice's 2022 Midterm Strategy Memos

All materials obtained by Documented and published on our website are available for use by media and other entities. We ask that you please credit Documented as the source, and that you link to this page and/or the related investigation page. Documented receives materials from a variety of sources (public records, FOIA, journalistic sources, on the ground reporting, etc) and where possible this is described on this page.

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