Document from the Independent Women's Voice (IWV) outlining their strategy in 2022 to execute targeted campaigns in states with "the highest potential to drive moderate or slightly left-leaning audiences towards conservative policies and ideas."
The document describes three components to this plan.
1. A post-Dobbs messaging campaign called “It’s not 1973 Anymore." This would include promoting an IVW video with the same title, along with direct mail and digital campaigns. The initial budget for this is $636,941, targeting women in the swing states of Arizona, Georgia, Pennsylvania, and Nevada.
"This entire plan can be scaled up to include a larger audience in other regions," the document states.
2. A campaign called "Erasing Sex Distinctions & Parents’ Rights," which accesses the left of selling out "women in order to pander to radical gender ideologues."
3. A campaign titled "Protecting Free Speech & Opposing Cancel Culture." This campaign appears to be pushing back on social media accounts being banned because of "politically incorrect viewpoints."
The plan includes targeting voters in Arizona, Georgia, Pennsylvania, and Nevada, described as "tier 1" states. The budget for tier 1 is the very specific amount of $3,772,238. A second part of the plan would target women in Virginia, Ohio, Wisconsin, Washington, and New Hampshire, described as "tier 2" states, and is budgeted for $2,714,588
The total budget for these projects is $6,486,826.