A series of midterm election strategy memos and budget proposals to funders reveal an effort by the Independent Women’s Voice (IWV) to push moderate women and Hispanics to the right in key battleground states during the 2022 election cycle.

The leaked materials obtained by Documented and first reported on by The Washington Post propose “targeted campaigns” to counter “the emotion effect of the Dobbs decision” on abortion and persuade non-Trump voters of the myth of voter fraud.

IWV also detailed specific projects intended to animate voters by stoking manufactured culture wars over free speech, woke corporations and transgender rights and fight "Angel of Death Proposals" like paid leave, equal pay and the Violence Against Women Act.

Documented has published the full election strategy memos and seven-figure budget proposals below.

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Independent Women's Voice 2022 Fall Issue Engagement Plan

Document from the Independent Women's Voice (IWV) outlining their strategy in 2022 to execute targeted campaigns in states with "the highest potential to drive moderate or slightly left-leaning audiences towards conservative policies and ideas."

The document describes three components to this plan.

1. A post-Dobbs messaging campaign called “It’s not 1973 Anymore."
2. A campaign called "Erasing Sex Distinctions & Parents’ Rights."
3. A campaign titled "Protecting Free Speech & Opposing Cancel Culture."

The total budget for these projects is $6,486,826.

Published: October 13, 2022
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Independent Women's Voice "Winning in 2022" Strategy Slide Deck

Outlines the organization's "Strategy Summary For Winning in 2022."

The presentation describes how IWV is working with the RNC on "election integrity." It reads:

"IWV’s Ashley MacLeay is the co-chair of the RNC’s Committee on Election Integrity. The committee is aggregating the work of over a dozen groups, evaluating the existing problems, and determining which reforms are needed state by state."

The IWV election integrity plan, which has a budget of $3.83m, includes a focus on states with competitive 2022 House and Senate races, as well as likely battleground states for the 2024 Presidential election.

Published: October 13, 2022